NIX Solutions: YouTube Inserts Ads Into Videos Without Monetization and Will Not Pay to Creators

YouTube updated its rules and started inserting ads in videos without monetization. At the same time, the creators of videos will not receive money.

It looks like the changes only took effect in the US segment of YouTube so far. In general, for a video creator to count on earnings and become a video hosting partner, they need to have more than 1000 subscribers and reach 4000 hours of views in the last 12 months. The program allows the content maker to place advertisements in their own videos.

If the creator does not participate in the program, ads will not appear in their video. However, according to the new rules, YouTube will be able to place ads in any video without monetization. And the author of the video will not get a share from this.

NIX Solutions reminds that YouTube owner Alphabet earned $5 billion in ad revenue in the third quarter of 2020. Also, according to statistics, almost 90% of YouTube content never reaches 1000 views. Apparently, video hosting wants to find a way to monetize all these videos.