In 2020, the short video service TikTok bypassed Facebook in terms of time spent on the platform in a month per user in the United States. This is evidenced by the data of the annual report on the state of the mobile market State of Mobile 2021, which is published by the analytical company App Annie.
According to App Annie, time spent on TikTok has increased 325% year over year.
The average time spent on almost every app across all markets has grown, but few have grown as much as TikTok. It ranks in the top 5 apps in terms of time spent, and its growth rate over the past year has outstripped almost all other apps analyzed in the report. The TOP 5 apps also included Facebook (the undisputed leader of 2019), Instagram, Facebook Messenger and WhatsApp Messenger.
TikTok is ranked #1 on the list of most popular apps in 2020, apps ranking is based on the growth in monthly active users over the past year, notes NIX Solutions.
TikTok is expected to cross the 1.2 billion active user mark in 2021.