NIX Solutions Report: Google Analytics Launches Cohort Analysis for App + Web Resources

Google Analytics has updated the Analysis tool for App and Site resources, state Nix Solutions’ experts. Now the cohort analysis method is available.

This method allows a more detailed analysis of user behavior across different cohorts, says These cohorts can answer the following questions:

  • Among those users who made a purchase, how much time passed before the purchase? Is this behavior different from the behavior of users who purchased last week?
  • Has your purchase been made in recent weeks?
  • Among the buyers who made a purchase last week, how many bought the product again and again? How does this behavior change over time?

More information on using cohort analysis for App + Web resources is available in the Google Analytics Help section.