Google Ads announced an update to the Results Planner functionality. Advertisers can now add even more campaigns to their plans, better understand bids and budget recommendations, reports NIX Solutions.
- Ability to schedule previously unsuitable campaigns by leveraging past performance or manually adding forecasts to plan across the entire account.
- New column “Recommended changes”. It will show the recommended budget and bid recommendations for your specific campaign.
- Ability to add minor metrics to the plan. This will allow you to see the impact on performance beyond the core indicators. For example, if an advertiser creates a plan to maximize conversions, then they can now also add a column in which they will see the changes in clicks.
- Possibility to select a specific time range for the conversion rate. This means that advertisers can now use a historical conversion rate that is closer to what is expected for the date range specified in the plan.