Traditionally, in December, the Pantone Color Institute chooses the next year’s shade. In 2022, it was Very Peri — manufacturers of smartphones, clothing, and accessories often offered their products in this color. Recently, Pantone identified a similar trend for 2023.
The color of 2023 is Viva Magenta 18-1750. It resembles ruby or intense pink and is chosen as next year’s symbol because of its meaning. According to Pantone CEO Leatrice Iseman, this color symbolizes liveliness and energy.
“The color of 2023 is Viva Magenta 18-1750. It exudes vivacity, energy, pure joy, encourages experimentation and boundless self-expression. Viva Magenta welcomes everyone with the same cheerfulness and rebellious spirit. This is a bold color that includes all facets of being,” summed up Aizman.
NIX Solutions notes that the Pantone Institute is famous for its PMS color standard, which is convenient for color matching in various fields: tailoring, interior design, cosmetology, etc.