Google Ads has added a new feature to the Keyword Planner – Refine Keywords, says SearchEngines.
The new function allows you to group keyword variations based on the attributes of a product or service, such as color, size, etc.
For example, an advertiser is looking for keyword ideas related to “dry skin”. Previously, they would have to sort out thousands of possible options. Now it’s possible to filter attributes to add or exclude variations of keywords related to dry skin, such as “cream for dry skin”, “lotion for dry skin”, “winter face cream”, etc.
With Refine Keywords, advertisers can find relevant keyword ideas more easily and quickly, notes NIX Solutions.
New feature has been launched in beta mode.