NIX Solutions: Global App Testing Researched User Habits of Using Apps

Global App Testing investigated how users interact with apps and published The State of Consumer App Habits.

The report is based on a survey of 215 people from Generation Z (18 to 24 years old) and 217 millionaires (25 to 39 years old) living in the United States.

NIX Solutions presents some interesting numbers from it:

  • 57% of Gen Z users and 54% of millennials download 1-5 apps per month.
  • 76% of surveyed users delete 1-5 applications per month.
  • 20% of smartphone users lose brand confidence when they encounter a software bug.
  • 34% of smartphone users said they would uninstall the app if they encountered a bug in it. These high expectations for software reflect the competitive nature of today’s application market.
  • 50% of those surveyed said that the most common reason they uninstall an app is because it doesn’t have the expected functionality. This suggests that customers expect a lot from the application: amazing functionality, high quality and zero bugs.
  • 36% of smartphone users say that a poor rating on the app store will cause a download rejection altogether.
  • 2% of smartphone users never decide to download an app based on their rating.