NIXsolutions: Google Introduces New Anti-Spam Measures for Gmail

On April 1, 2004, Gmail was launched, Google’s email service, which today turns 20 years old. To mark the occasion, the company has introduced new anti-bulk email measures to help users around the world.

NIX Solutions

Gmail’s Milestone Anniversary:

Google chose an interesting moment for the announcement – 20 years ago it might have seemed like a joke, because the press release said that users are more active in using email than searching, and the service was created in response to a corresponding request from society. However, now Gmail is the king of email services – about 1.2 billion people currently use it. We’ll keep you updated on any further celebrations.

Addressing Spam Concerns:

For many years, email users have been bothered by spam, but over time it only becomes more intrusive. That is why, starting April 1, 2024, Google is tightening its requirements for bulk emails. According to the company, mass mailing is considered to be sending “about five thousand letters per day to personal Gmail email addresses” from one main domain – so using subdomains will not save spammers. More importantly, once a domain is labeled as a “mass sender,” it will remain labeled as a “bulk sender” forever.

Enhanced Security Measures:

In addition, new authentication requirements have been introduced using the Domain-based Message Authentication, Reporting, and Conformance (DMARC) technical specification, the DomainKeys Identified Mail (DKIM) email forgery detection method, and the Sender Policy Framework (SPF) email sending protocol extension, notes NIXsolutions. This will allow Google to make sure that emails are not sent by attackers without the knowledge of the domain owner. We’ll continue to monitor these developments and provide updates as necessary.