Microsoft is introducing targeted ads on its revamped Bing search engine, aiming to monetize the platform by offering more relevant ads based on user search history and interests.
New Bing features
The new Bing search engine features a range of enhancements designed to improve the user experience, including improved search algorithms and more personalized results. The platform also features a new look and feel, with a cleaner and more streamlined interface.
With the introduction of targeted ads, Microsoft is looking to generate revenue from its revamped Bing platform. The ads will be based on user search history and interests, making them more relevant and engaging for users.
Microsoft has emphasized its commitment to user privacy, stating that it will not sell user data to third-party advertisers. The company has also introduced new tools that allow users to control their ad preferences and opt out of personalized ads if they wish.
The new Bing search engine is available now for users in the United States, with plans to roll out to other countries in the coming months.
Overall, the new Bing search engine introduces a range of new features and enhancements, including targeted ads based on user search history and interests, concludes NIX Solutions. While Microsoft is aiming to monetize the platform, the company has also emphasized its commitment to user privacy and control.