AppsFlyer has officially unveiled its Attribution Reporting API integration for Google Privacy Sandbox for Android and the Unity ad network. Developed in collaboration with the Sandbox team, this new technology revolutionizes how marketers optimize ad performance while ensuring user privacy. The phased global rollout brings a powerful tool, enabling brands to leverage privacy-compliant analytics. We’ll keep you updated on any future developments.
Privacy Sandbox for Android: A New Era in Advertising
Building on Chrome’s web-based Privacy Sandbox, this Android initiative introduces APIs designed to support personalized advertising without user or device identifiers. AppsFlyer now offers a method to measure app installs using Google’s Privacy Sandbox Attribution Reporting API. This integration allows marketers to refine ad spend strategies with more accurate campaign measurement, retargeting, and audience engagement, all while maintaining user privacy.
Collaboration for Long-Term Privacy Solutions
“In an era where privacy is paramount, managing frameworks like Privacy Sandbox on Android presents new challenges for marketers,” said Roy Yanai, AVP of Product and Measurement at AppsFlyer. “Google’s transparent approach to developing these frameworks with input from industry leaders lays the foundation for long-term privacy solutions. At AppsFlyer, we are committed to building robust infrastructures that simplify the marketing experience for our customers.”
The introduction of Privacy Sandbox on Android addresses common marketing challenges, such as signal loss due to GAID changes and fragmented data across networks. AppsFlyer’s solution simplifies data integration and ensures consistent campaign metrics without the need for complex manual processes, notes NIX Solutions.
Industry Partners Drive Innovation
Unity Ads plays a key role in streamlining the attribution process for advertisers and ad networks. As an AppsFlyer Sandbox Integration Partner, Unity Ads will be the first to use this framework, offering customers more comprehensive ad performance insights. “We’re excited to work with AppsFlyer and Google to ensure advertisers stay ahead of these changes and optimize their marketing efforts,” said Oren Hod, Senior Director of Product at Unity.
This partnership solidifies AppsFlyer’s role in delivering scalable, privacy-compliant solutions for mobile marketing. We’ll keep you updated as the landscape continues to evolve.