Adobe has recently revealed a logo designed to identify content created or edited using artificial intelligence (AI) tools. This logo, known as “Content Credentials,” was developed by Adobe in collaboration with partners such as the BBC, Microsoft, Nikon, and Truepic. The primary purpose of Content Credentials is to provide information about the origin of an image, video, or PDF file, which is added to its metadata. This metadata then indicates whether AI algorithms played a role in its creation or editing.
Adding Information Automatically
In Adobe Photoshop and Premiere, this relevant information is automatically added. In the near future, support for Content Credentials will also be available in Bing Image Creator, as Microsoft plans to switch to this technology from its current tagging method.
Adobe is not the sole company committed to AI content labeling, notes NIX Solutions. Google, for instance, introduced its solution called SynthID, which utilized invisible watermarks readable by computers – although recent studies have questioned the effectiveness of this approach. Falsifying metadata, it appears, remains a challenging endeavor.